For business owners: check for feed work, diagnosis of product disapprovals and Performance Max. Google Shopping courses.
Each course at a glance
Shopping Ads Formula (+PMax) — Igor Ivitskiy, Doctor Ads
Who it suits: E-commerce owners looking to improve advertising returns.
Who it does not suit: You need a product catalogue for the practical work.
Google Shopping (Performance Max) expert 3.0 — Академія К2
Who it suits: No data
Who it does not suit: No data
PPC specialist: recorded course — WebPromoExperts
Who it suits: For PPC specialist training.
Who it does not suit: Mentoring and strategy sessions belong to the Expert plan.
This comparison covers 3 courses. Ukrainian schools: 1; sourced reviews: 0. Data: 2026-10-06.
| # | Course | Language | Practice | Instructor replies | Format |
|---|---|---|---|---|---|
| 1 | Shopping Ads Formula (+PMax) Doctor Ads | RU | No data | Feedback | recorded |
| 2 | Google Shopping (Performance Max) expert 3.0 Академія К2 | UA | Own project | Feedback | recorded |
| 3 | UA | Practical tasks | Feedback | recorded |
Choose for your goal
- Who it suits
- Google Shopping advertises products using catalogue data and Merchant Center. For a shop, feed quality matters as much as campaign configuration.
- Selection criterion
- The selection opens with Shopping Ads Formula (+PMax). The remaining order considers practice on your own project, real business cases, support and the available programme information.
- Limits of this selection
- A general search-advertising course may not cover Merchant Center.
Why the courses appear in this order
- Shopping Ads Formula (+PMax) — Designed for business owners
- Google Shopping (Performance Max) expert 3.0 — Practice on your own project
- PPC specialist: recorded course — A real business case
Shopping Ads Formula (+PMax)
Who it suits
E-commerce owners looking to improve advertising returns.
Who it does not suit
You need a product catalogue for the practical work. This is an e-commerce programme, not a general course on advertising services.
Google Shopping (Performance Max) expert 3.0
PPC specialist: recorded course
Related learning goals: Google Shopping courses — free learning options; Google Ads courses for business owners.
For choosing between programmes, see How to choose Google Shopping courses?.
Programmes and student experiences: Course Shopping Ads Formula (+PMax).
Igor Ivitskiy — courses and student reviews.
Our How we compare explains the selection criteria; About the project covers our editorial principles and review verification.
Courses for business and work / Google Shopping courses for business owners