Google Shopping advertises products using catalogue data and Merchant Center. For a shop, feed quality matters as much as campaign configuration. Choose a learning route: Google Shopping courses for business owners; Google Shopping courses — free learning options; How to choose Google Shopping courses?.
Courses we compare
Shopping Ads Formula (+PMax) — Igor Ivitskiy, Doctor Ads
Who it suits: E-commerce owners looking to improve advertising returns.
Who it does not suit: You need a product catalogue for the practical work.
Performance Marketing — Laba
Who it suits: No data
Who it does not suit: No data
Ecommerce PPC Ads 2024: Google Shopping & Merchant Center — Udemy
Who it suits: No data
Who it does not suit: No data
This comparison covers 16 courses. Ukrainian schools: 3; sourced reviews: 0. Data: 2026-10-06.
Choose a learning route
Check for feed work, diagnosis of product disapprovals and Performance Max.
Limits of this selection
A general search-advertising course may not cover Merchant Center.
Teaching languages
Russian — 1; Ukrainian — 4; English — 10
Self-paced or supported
recorded — 7; blended — 2
Courses in this topic
| # | Course | Language | Practice | Instructor replies | Format |
|---|---|---|---|---|---|
| 1 | Shopping Ads Formula (+PMax) Doctor Ads | RU | No data | Feedback | recorded |
| 2 | UA | Practical tasks | Feedback | blended | |
| 3 | EN | Practical tasks | Feedback | recorded | |
| 4 | UA | Practical tasks | Feedback | recorded | |
| 5 | UA | No data | No data | blended | |
| 6 | EN | Practical tasks | No data | recorded | |
| 7 | EN | No data | No data | recorded | |
| 8 | — | No data | No data | recorded | |
| 9 | EN | No data | No data | — | |
| 10 | EN | No data | No data | — | |
| 11 | EN | No data | No data | — | |
| 12 | EN | No data | No data | — | |
| 13 | EN | No data | No data | — | |
| 14 | EN | No data | No data | — | |
| 15 | EN | No data | No data | — | |
| 16 | Google Shopping (Performance Max) expert 3.0 Академія К2 | UA | Own project | Feedback | recorded |
Programme sources: Doctor Ads · Laba · Udemy · WebPromoExperts · WebPromoExperts · Coursera
Free learning options
- Google Ads: Search, Display, Measurement, Video, Shopping — Google Skillshop
- AI-Powered Shopping Ads Certification — Google Skillshop
Related learning goals: Google Ads courses; GA4 courses; Meta advertising courses.
Programmes and student experiences: Course Shopping Ads Formula (+PMax).
Igor Ivitskiy — courses and student reviews.
Our How we compare explains the selection criteria; About the project covers our editorial principles and review verification.