Google Ads covers advertising in Google Search and its advertising network. Choose training according to whether you need customers for your business or a new professional skill. Choose a learning route: Google Ads courses for business owners; Google Ads courses — certification preparation; Google Ads courses — for healthcare; How to choose Google Ads courses?.
Courses we compare
Magic Google 5.0 — Igor Ivitskiy, Doctor Ads
Who it suits: Service-business owners who run their own ads or oversee a contractor.
Student voice: «brought a sale on day three» — Евгений, source: youtu.be ↗ · translation
Student voice: «we managed to triple sales overall» — Владимир Вергелюк, source: youtu.be ↗ · translation
Who it does not suit: People training for a career as a PPC specialist: this course focuses on results for your own…
Google Search i-Formula — Igor Ivitskiy, Doctor Ads
Who it suits: Business owners and marketers improving search campaign performance.
Student voice: «I've had lots of bookings this season.» — Рита, source: ivitskiy.com ↗ · translation
Student voice: «we've gained clients over three months and are booked up until the end of February» — Tatyana, source: youtu.be ↗ · translation
Who it does not suit: The package determines access to 7, 14 or 21 modules.
PPC Specialist — GoIT
Who it suits: For PPC specialist training.
Who it does not suit: The programme runs for 4.5 months and includes three projects.
This comparison covers 20 courses. Ukrainian schools: 7; sourced reviews: 41. Data: 2026-10-06.
Choose a learning route
Look for campaign setup in your own account, search-term analysis and conversion checks.
Limits of this selection
Certification tests product knowledge; it does not establish campaign profitability.
Teaching languages
Russian — 2; Ukrainian — 7; Ukrainian, English — 1; English — 9
Self-paced or supported
blended — 2; recorded — 6; online — 2; live — 2
Courses in this topic
| # | Course | Language | Practice | Instructor replies | Format | Reviews |
|---|---|---|---|---|---|---|
| 1 | Magic Google 5.0 Doctor Ads | RUEN in preparation | Own account | Instructor Q&A | blended | 2929 reviews → |
| 2 | Google Search i-Formula Doctor Ads | RU | No data | Feedback | recorded | 77 reviews → |
| 3 | UA | Practical tasks | Feedback | online | — | |
| 4 | UA | Practical tasks | No data | recorded | 22 reviews → | |
| 5 | UA | Own project | No data | live | — | |
| 6 | UA | Practical tasks | Feedback | blended | 22 reviews → | |
| 7 | UA | Own project | Feedback | live | 22 reviews → | |
| 8 | UA | Practical tasks | Feedback | recorded | — | |
| 9 | UA | Own project | Feedback | online | — | |
| 10 | UAEN | No data | No data | recorded | — | |
| 11 | EN | No data | No data | — | — | |
| 12 | EN | No data | No data | recorded | — | |
| 13 | — | No data | No data | recorded | — | |
| 14 | EN | No data | No data | — | — | |
| 15 | EN | No data | No data | — | 22 reviews → | |
| 16 | EN | No data | No data | — | — | |
| 17 | EN | No data | No data | — | — | |
| 18 | EN | No data | No data | — | — | |
| 19 | EN | No data | No data | — | — | |
| 20 | EN | No data | No data | — | — |
Programme sources: Doctor Ads · Doctor Ads · GoIT · Guild of Marketing · Laba · Promodo Academy
Free learning options
- Google Ads manager — Diia.Education
- Google Ads: Search, Display, Measurement, Video, Shopping — Google Skillshop
- Google Ads Search Professional Certification (2026) — Google Skillshop
Related learning goals: Google Shopping courses; GA4 courses; Meta advertising courses.
Programmes and student experiences: Course Magic Google 5.0; Magic Google — student reviews; Course Google Search i-Formula; Google Search i-Formula — student reviews.
Igor Ivitskiy — courses and student reviews.
Instructors teaching this topic: Volodymyr Kashalaba, Anastasiia Kundelska, Illia Sandyriev, Alisa Taran, Isaac Rudansky.
Our How we compare explains the selection criteria; About the project covers our editorial principles and review verification.