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Courses for business and work / Course Shopping Ads Formula (+PMax)

Course Shopping Ads Formula (+PMax)

Updated
Doctor Ads
RU recorded

Who it suits

E-commerce owners looking to improve advertising returns.

Who it does not suit

You need a product catalogue for the practical work. This is an e-commerce programme, not a general course on advertising services.

Course website ↗

Programme and outcome

Course website ↗

  1. Foundations of successful product advertising

  2. Product feeds and Merchant Center optimisation

  3. Shopping campaigns in Google Ads

  4. Performance Max Shopping setup

  5. Advanced PMax setup and audience signals

  6. Optimisation and scaling

  7. Troubleshooting and protection against suspensions

See the full range of courses in our guide to Google Shopping courses.

Igor Ivitskiy — courses and student reviews.

Options by learning goal: Google Shopping courses for business owners; Google Shopping courses — free learning options; How to choose Google Shopping courses?.

Our How we compare explains the selection criteria; About the project covers our editorial principles and review verification.