Kursy Guide

Courses for business and work / Igor Ivitskiy — courses and student reviews

Igor Ivitskiy — courses and student reviews

Updated
№6

No. 6 worldwide

The Top 50 Most Influential PPC Experts 2026, voted by 1,306 PPC professionals

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30×

Europe's best PPC case

ADworld Experience 2024, Bologna: PPC Caesars Award, top rated — “30x conversions for B2C SaaS”

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UK · EU · US

International conference speaker

Hero Conf (UK, 2025), SMX Advanced Europe (2026), International Search Summit, Definitive Traffic Seminar

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PhD

Scientist, PhD

PhD in mathematical modelling, 8 years teaching at Igor Sikorsky KPI; 200+ scientific publications and 50+ patents; studied at the University of Cambridge

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Wikipedia profile ↗

What students highlight

Confidence in decisions19 reviews →
«this training brought me new projects and new ideas»

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«What used to take half a day now takes me 15–20 minutes.»

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Practice in your own account16 reviews →
«the bounce rate took a nosedive»

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«My impressions, clicks and CTR keep increasing»

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Reasoning and strategy13 reviews →
«you teach us to play chess»

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«changed how I see advertising as a whole»

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Leads and financial results12 reviews →

Reviews

Reviews

Teaching9 reviews →
«Igor is growing at an incredible pace, ahead of our time»

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Reviews

Student concerns3 reviews →
«some of its output is quite generic»

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«Starting from scratch is very difficult.»

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«the mentor is a great help with writing prompts»

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Instructor’s courses

Magic Google 5.0

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RUEN in preparation blended
Visit courseProgramme and reviews

Who it suits

Service-business owners who run their own ads or oversee a contractor.

Who it does not suit

People training for a career as a PPC specialist: this course focuses on results for your own business. The instructor has a separate course, Shopping Ads Formula, for product feeds and Merchant Center.

Format and support

Recorded lessons and regular live sessions with the instructor. A human tutor checks short assignments. An AI tutor answers questions between live sessions. The student club is a community of entrepreneurs.

Over 4,000 school students since 201912,507 student questions below the school’s lessons since 201980% of students are entrepreneursschool data, October 2026

All reviews (29) →

Google Maps Ads i-Formula

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RU online
Visit courseProgramme and reviews

Who it suits

Local businesses, including restaurants, salons and service companies.

Who it does not suit

The programme concerns local businesses and Google Maps; it does not replace product-feed training.

Course website ↗

Shopping Ads Formula (+PMax)

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RU recorded
Visit courseProgramme and reviews

Who it suits

E-commerce owners looking to improve advertising returns.

Who it does not suit

You need a product catalogue for the practical work. This is an e-commerce programme, not a general course on advertising services.

Course website ↗

Google Analytics 4 for Business

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RU recorded
Visit courseProgramme and reviews

Who it suits

Business owners and marketers working with Google Analytics 4.

Who it does not suit

Q&A, tutor support and personal setup depend on the package. Practice requires access to website analytics.

Course website ↗

Reviews

ЕвгенийCourse: Magic Google
«After the first course, the first project I managed and set up myself, which we optimized, brought a sale on day three—actually, several sales that already paid back the investment.»

YouTube · video review · translation · Open source ↗

Владимир ВергелюкCourse: Magic Google
«In terms of the financial numbers, we managed to triple sales overall.»

YouTube · video review · translation · Open source ↗

Лариса КузнецоваCourse: Magic Google
«And when we implemented everything, our sales grew not just from Google ads but also from, from organic traffic, because some doubts had gone away. Apparently, people were visiting, but something had been stopping them from deciding.»

YouTube · video review · translation · Open source ↗

Алексей КокошинCourse: Magic Google
«Exactly five years ago, your course and then a consultation helped me get unstuck and brought me my first clients for my hobby.»

website · written review · translation · Open source ↗

АлександрCourse: Magic Google
«Great, thank you, but honestly, I didn't expect conversions at UAH 90 when we used to pay 530)) Another couple of days and the course will pay for itself))»

website · written review · translation · Open source ↗

Course studentCourse: Magic Google
«The old campaign brought 12 conversions and the new campaigns brought six; overall, out of 18, yes, 18 conversions, 16 became actual orders.»

YouTube · video review · translation · Open source ↗

Magic Google · All reviews (29) →Write a review

Programmes and student experiences: Course Magic Google 5.0; Magic Google — student reviews; Course Google Search i-Formula; Google Search i-Formula — student reviews; Course Google Maps Ads i-Formula; Course Shopping Ads Formula (+PMax); Course Clients from AI; Course AI System: Marketing; AI System: Marketing — student reviews; Course Google Analytics 4 for Business.

Our How we compare explains the selection criteria; About the project covers our editorial principles and review verification.