Who it suits
Service-business owners who run their own ads or oversee a contractor.
Who it does not suit
People training for a career as a PPC specialist: this course focuses on results for your own business. The instructor has a separate course, Shopping Ads Formula, for product feeds and Merchant Center.
Format and support
Recorded lessons and regular live sessions with the instructor. A human tutor checks short assignments. An AI tutor answers questions between live sessions. The student club is a community of entrepreneurs.
Magic Google 5.0 is an online Google Ads course for service-business owners, created by Ігор Івіцький (Igor Ivitskiy) at Doctor Ads. Its nine modules cover data, search advertising, optimisation, remarketing, YouTube, Performance Max and channel management. The blended format combines recorded lessons with live instructor sessions. Lesson access lasts one year. Teaching is in Russian; Ukrainian and English versions are in preparation. Course website ↗
Over 4,000 school students since 201912,507 student questions below the school’s lessons since 201980% of students are entrepreneursschool data, October 2026
Programme modules
Managing incoming signals
The algorithm learns from buyers, lowering the cost per lead.
The Precise Launch Method
From day one, ads reach people who are ready to buy.
AI-based Optimisation, Scaling and Troubleshooting
Scale the campaign while maintaining profitability.
Data Architecture and Search Remarketing
Increase conversions without increasing the advertising budget.
Visual Remarketing
Reduce the cost of bringing a customer back to the website.
YouTube Remarketing
Address prospects’ objections before they speak to the sales team.
YouTube Lead Generation
Increase incoming leads without raising acquisition costs.
Performance Max for Lead Generation
Scale the budget without increasing the cost per lead.
Growth Lab
Step back from manual campaign management to focus on your business.
What students highlight
Practice in your own account13 reviews →
Confidence in decisions9 reviews →
Reasoning and strategy8 reviews →
Reviews
«After the first course, the first project I managed and set up myself, which we optimized, brought a sale on day three—actually, several sales that already paid back the investment.»YouTube · video review · translation · Open source ↗
«In terms of the financial numbers, we managed to triple sales overall.»YouTube · video review · translation · Open source ↗
«And when we implemented everything, our sales grew not just from Google ads but also from, from organic traffic, because some doubts had gone away. Apparently, people were visiting, but something had been stopping them from deciding.»YouTube · video review · translation · Open source ↗
«Exactly five years ago, your course and then a consultation helped me get unstuck and brought me my first clients for my hobby.»website · written review · translation · Open source ↗
«Great, thank you, but honestly, I didn't expect conversions at UAH 90 when we used to pay 530)) Another couple of days and the course will pay for itself))»website · written review · translation · Open source ↗
«The old campaign brought 12 conversions and the new campaigns brought six; overall, out of 18, yes, 18 conversions, 16 became actual orders.»YouTube · video review · translation · Open source ↗
Before you start learning
Is it suitable for an online shop?
The course focuses on leads for service businesses. Shopping Ads Formula is a separate course covering product feeds and Merchant Center.
Who is the instructor?
Ігор Івіцький (Igor Ivitskiy), Doctor Ads. The instructor page lists verified facts with links to their sources.
Is there a Ukrainian version?
The course is currently taught in Russian. Ukrainian and English versions are in preparation; leave your email to hear when the English version launches.
See the full range of courses in our guide to Google Ads courses.
Programmes and student experiences: Magic Google — student reviews; Course Google Search i-Formula; Google Search i-Formula — student reviews.
Igor Ivitskiy — courses and student reviews.
Options by learning goal: Google Ads courses for business owners; Google Ads courses — certification preparation; Google Ads courses — for healthcare; How to choose Google Ads courses?.
Our How we compare explains the selection criteria; About the project covers our editorial principles and review verification.